Mark Wu

Growth Hacker | Google Analytics & AdWords Certificated

ABOUT

I am a digital marketing professional with experience in direct digital marketing strategy. During my professional career of more than 5 years, I've gained valuable experience and advanced knowledge in search engine optimization, driving traffic strategy and social media marketing and analysis. Also, I've managed campaigns from new product launch marketing to after sales service as well as in a team, defining the scope, project plans, and prioritizing work.

I’ve analyzed and reported on marketing campaigns across multiple channels (including Display, Search, Affiliates, Comparison Shopping, Social Media, E-mail Marketing, and eCommerce), consolidating data from internal and external sources to support the decision process and optimize the results.

At New Era of digital marketing I never stop learning. It's what drives me to innovate and shapes my passion for ideas. Like Albert Einstein said – 「Life is like riding a bicycle. To keep your balance you must keep moving.」

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EDUCATION

Master of Engineering, Computer Science
National Cheng Kung University

Sep 2008 – Jun 2010

English Language Center - High Intermediate
Northeastern University

Jul 2004 – Aug 2004

Bachelor of Management, Computer Science and Information
Providence University

Sept 2002 – Jun 2006


WORK

Digital Marketing & Data Analysis Manager
BenQ Corporation

  • Plan, manage, execute, and analyze the digital campaign and cooperate with external agency
  • Design the lead generation process from the beginning of landing page to acquiring customer list in CRM database
  • Perform data analysis and competitor analysis to derive actionable insight to inspire internal client marketing and traffic strategies
  • Implement SEO tactics including meta data, content optimization, internal link strategy, and site hierarchy to promote organic search
  • Analyze advertising effectiveness including Google, Facebook and Amazon via a combination of internal and external measurement tools
  • Support, train and oversea regional office members in the completion of keyword research, on-site optimization, customer journey and other related deliverables
  • Educate other departments within the company on digital marketing best practices, website setup and Google Analytics
  • Integration with Google Analytics, Google AdWords, HubSpot, Moz, Salesforce, SimilarWeb, and MailChimp

    • Dec 2013 - CURRENT

    Senior Tecnical Consultant
    Tencent Holdings Limited

  • Be responsible for brand promotion in Hong Kong and Taiwan
  • Maintain and promote the WeChat service in Taiwan
  • Coordinate the WeChat official account API development with the agency
  • Assist client to drive traffic to official account by using emoji stickers
  • Daily report to the partner official account status to Tencent HK
  • Support the offline campaign and lead generate for client

    • Oct 2012 - Nov 2013

    Social Listening and Analytics Product Manager
    Institute for Information Industry

  • Develop and plan the social listening platform – S.E.R
  • Promote and sell the social listening solution to SMB
  • Understand partner’s business goals and turn the social information to assist their customer to operate the marketing strategy
  • Lead and Manage multiple social listening projects and deliver objectives by phases on time
  • Transform social insights into social listening reporting and strategic action plans to partner
  • Corporate with internal RD and translate the partner's demand into technical terms for understanding
  • Deliver training to businesses and individuals, organization and speak at conferences

    • May 2011 - Oct 2012

    Project Manager
    National Cheng Kung University Hospital

  • Invent drag and drop design to enlarge the expandability of the medical history sheet
  • Communicate with power user and construct the user survey for system development
  • Weekly report to sponsor and meet the project schedule

    • Jun 2009 - Apr 2011


    AWARDS

    Certificate High Distinction –Social Intelligence Analysis Service Platform
    Institute for Information Industry

    Feb 2013

    The Best Demo - Social Event Radar: A Context Mining and Event Monitoring Summarization System
    TAAI

    Nov 2012

    Technical Achievement Award - Social Event Radar
    Institute for Information Industry

    Sep 2012

    Golden Award - DEPH Searching Website
    Institute for Information Industry

    Feb 2012

    Silver Award - Social Listening
    Institute for Information Industry

    Feb 2012

    Silver Award - Social Marketing
    Institute for Information Industry

    Feb 2012


    SKILLS

    PORTFOLIO

    Landing Page - Traffic Tracking

    For tis example, this is a click-through landing page, and we drive traffic to ecommerce site by call-to-action. We also embed event tracking code to realize the features that users want to know.

    Landing page, Event tracking, Call-to-Action

    Share of Voice Analysis

    This figure is part of my analysis regarding to luxuries in China. The trend shows some luxuries are discussed intensively in different months. With this evidence, we can provide marketing some suggestion to business units.

    Tableau, Social media analysis

    Traffic Driving in Amazon

    To drive sales in Amazon, we use both on-site and off-site promotion. For on-site, we adopt Amazon marketing service and create keywords

    SEO, Amazon marketing, Affiliates



    CONTACT

    Email
    markxxwu@gmail.com

    Phone
    +886-928-359370

    SOCIAL LINKS